How to Create More Engaging Content

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 October 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Create More Engaging Content (00:08) Don't use AI to create content (01:04) AI-generated content leads to low-quality pages (02:25) Create new and fresh content (03:12) SEO is getting harder (04:41) People want novelty and interesting data (05:07) Short, digestible content performs better (06:09) Appeal to the masses with engaging content (07:17) Specific technical and data-rich content is engaging (08:26) Find what type of content resonates with you (08:57) Trade-offs of creating engaging content. (09:22) Listeners engage with content in spurts and execute strategies. (09:55) Importance of creating new and engaging content. (10:21) Look at what's trending in other industries for inspiration. (11:00) Analyzing content engagement based on talk time in different industries. (12:13) Adapt concepts from other industries to your own content. (12:27) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Google Bard MrBeast $1 Vs $1,000,000,000 Yacht! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we're going to talk about how to create more engaging content, because everyone's trying to create content right now.
0:06.0	So, let's talk about it.
0:08.0	We'll do the first one, and this is the most obvious one is don't use AI to create your content.
0:12.0	AI is just creating more regurgitated stuff.
0:15.1	ChadGPT's index is what?
0:16.6	3.5 is from September 2021 I think it is
0:22.1	and they say Chad GPT 4 is still going to be September 2021
0:25.9	so they're not going to adjust the date time frame although that will be
0:29.5	modified over time. Bard is a few weeks old so it's pretty live and up to date.
0:34.0	And I don't know why more people still use chat
0:36.6	geebuti over a bite.
0:37.8	I use all the workplace integrations now.
0:39.6	Dude it's just so much better.
0:41.0	But what we're seeing is dude literally I don't know how many clients
0:46.3	you talk to but we talked to so many potential customers and customers and
0:49.5	they're all saying like oh how do we just create our content with AI?
0:53.9	And I remember I was talking to someone, and they're just like,
0:57.7	we don't need a budget for content.
0:58.8	We're just gonna create all the AI,
0:59.8	and we're gonna get better results
1:00.8	because we can create more of the content. I said, okay, try it out.
1:04.4	They created tons of content and their traffic actually started going down. And they started publishing
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.