Marketing Lessons from Classic Infomercials | Ep. #387

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche. Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials 00:35 – Neil remembers an infomercial he watched from OxiClean 00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences 01:23 – Infomercial is about timing 01:30 – Most are run at night and target females 01:44 – “If you want to do any type of marketing, you have to target the right type of people” 02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body 02:36 – Being direct and to the point is what Eric has learned from infomercials 02:48 – Eric also remembers the Shake Weight infomercial which was quite comical 03:14 – Include bonuses and employ scarcity tactics so that people take action 03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money 03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use 04:30 – Go to SingleGrain.com/giveaway for multiple entries 04:40 – That’s it for today’s episode! 3 Key Points: An effective infomercial is about targeting the right market at the right time. It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money. Most effective infomercials have catchy headlines and are straight to the point. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and
0:28.0	today we're going to talk about lessons learned from Classic infomercial.
0:33.0	So, Neil, what's a good infomercial that you remember?
0:35.5	I remember those clean ones, like what is it called, uh, the caboome or the powder?
0:40.3	I don't know if it's called caboomb but oh oxy-clean there you go and
0:43.3	oxy-clean you put it on and it cleans your clothes and it makes your whites wider
0:47.9	and it makes your colors brighter right but I've learned quite a bit from
0:51.7	infomercials and funny enough most of the stuff that I learned from infomercials is from a buddy of mine Ryan Dice because he's an amazing copy writer but the reason being is he learned how to write copy because his parents were separated and you know when he
1:06.1	had to go to school he had to wake up early because one of his parents had a worker
1:10.0	so they dropped him off to let's say the mom or dad's house and then from there
1:13.5	he would turn on the TV there'd be nothing on other than infomercials he was a kid he
1:17.4	couldn't go back to sleep so that's how we learned how to write copy and one of the
1:21.6	things I learned from him about infomercials is it's
1:24.2	timing so he was telling me a lot of infomercials run at night because they're
1:29.0	targeting other women who may be up because of menopause, right?
1:33.0	I'm not saying that's right or wrong.
1:34.6	I'm just saying I learned from him
1:37.2	that a lot of these infomercial type of companies
	...

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