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Marketing School - Digital Marketing and Online Marketing Tips

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 23 August 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories? 00:35 – For Eric, you should invest more in Instagram stories than in Snapchat 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing 01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying 01:36 – Instagram is a great place to engage with your audience and get more sales 01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media 01:50 – VaynerMedia has over $100M in annual revenue 02:00 – Gary is into pushing businesses to using social media 02:18 – Gary V’s Instagram stories are funny and engaging 02:33 – Growth Everywhere posts Marketing School’s episodes as stories on Instagram 02:53 – You can repurpose your Instagram stories to use it on Snapchat, too 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool which lets you do changes on your sites easier 03:45 – Go to SingleGrain.com/giveaway for multiple entries 03:57 – That’s it for today’s episode! 3 Key Points: Snapchat is dying—focus your time and energy on Instagram stories. More and more people are engaging with Instagram stories today, so now is the time to take advantage of it. Gary Vaynerchuk creates his stories to be unique, engaging and funny—do the same in order to stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your low time

0:55.0

welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about if you should be investing in

1:00.0

Snapchat or Instagram stories.

1:02.0

I'll keep this one simple from my end. I think it's worth investing

1:06.0

in Instagram stories right now versus Snapchat stories. Reason being, Snapchat's growth has stalled and

1:11.9

you know their share prices are dropping I

1:14.0

actually don't use Snapchat that much I will check it every now and then but I see more

1:17.5

you know more and more people or I should say less and less stories popping up at

1:21.2

least on on my feed.

1:23.0

Instagram I think it's worth looking at because it's continuing to grow and

1:27.0

you know Facebook's putting a lot of resources into it.

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