How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 August 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals. Time Stamped Show Notes: 00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself 00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business 01:09 – Neil shares a sample plan a marketer might use 01:33 – There should be expected results and goals 01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do 02:28 – Eric asks the questions he asks to see if you can be the best fit for his team 03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals 03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:04 – Go to SingleGrain.com/giveaway for multiple entries 04:20 – That’s it for today’s episode! 3 Key Points: A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met. If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire. Make sure you consistently update and touch base with your first marketing hire. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to manage your first marketing hire
1:01.0	if you're not a marketer yourself.
1:03.4	So aka the question is how do you manage a marketer without losing your shirt?
1:08.8	Same thing as like you know if you're not a developer how you manage a developer.
1:11.6	So Neil what are your thoughts around this?
1:13.0	The best thing that I like doing is I want to find out what are they going to do each
1:17.1	week. The way I run marketing is I go and say all right what are the biggest things that are stopping us from growing?
1:24.0	Is the traffic-related, conversion, related, Google, social media, whatever it is?
1:28.0	Each week, pick tasks that you guys are going to do or the person's going to do to help improve the business.
	...

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