Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This Not That and we have an incredible guest incredible human a great brand of the show

so who's here and why she's so awesome so we have jana mystery now you probably know her

because she is the director of branding content at knack and if you know anything about me this is not a

commercial for knack she didn't tell me to say this i love knack it is the email design and creation platform and landing page platform that my company has used forever. But before Jaina did that, she was a big deal for like a billion years over at LITMIS. Okay, litmus. She was the director and branding content over there. And we're going to be talking about marketing automation, marketing

automation platforms, hot takes, all the things. But the other thing I love about Jane and we're

going to dig into it is just like the rest of us. We weren't there at five years old and saying,

I can't wait to be a content and brand marketer. Nobody says that. And she has a career path

that I think is inspiring to people that

anybody can get here if you really work hard and you lean in. So Jana, welcome to the show.

Thanks for having me here, Jay. I'm super excited to get stuck into all these things. And

you can grill me about all of those things that you just mentioned. I love it.

All right.

So let you come into your career for a second here.

Because I'm not usually one to go down the career path thing.

But right now, everyone's like, AI is taking my job.

And specifically is like, and if you do computer science, you are totally screwed because

of Claude and all this stuff.

And younger Jane is out there. Computer science, no offense, nerdy person, right?

And then you're like, this sucks.

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