What’s Up THIS WEEK?? Instagram Releases New App? 🧸 Toddler Influencer Kit No One Asked For PLUS ✈️ JetBlue Confirmed Incognito Trick Is REAL | 499

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 28 April 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Jay Schwedelson is in full chaos mode this week, and honestly, same. A toy company just sparked a legit debate about what we're teaching two-year-olds to aspire to, JetBlue's social team accidentally confirmed the travel booking conspiracy theory everyone's been whispering about for years, and there's fresh data that should make every marketer rethink the content strategy they've been running on autopilot.

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Best Moments:

(00:30) Argos dropped an influencer kit for toddlers and parent groups are not having it

(01:45) Instagram quietly launched a new app called Instance to go head-to-head with Snapchat - already live in Spain and Italy

(02:56) New research shows adding a recency signal to your content is lifting engagement by at least 20% across every platform

(04:16) Dated content has a 50% higher chance of surfacing in ChatGPT and other LLM results - this one is worth acting on today

(05:00) 60% of Google searches now end without a click, and analysts say that number is headed toward 70% by the end of 2026

(06:45) JetBlue replied to a complaint on X by telling the user to book in incognito mode - and accidentally validated every travel hack you've ever heard

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode where breakdown what's going on this week in business and marketing and life?
0:25.1	Well, that's it.
0:26.6	I think it's all over for real.
0:28.3	Why do I say that?
0:29.6	Because there's a toy company called Argos and they're getting a lot of heat because they release this toy kit.
0:36.1	And it's designed for kids that are two and over.
0:38.7	And all the pieces of the toy kit are just wooden stuff.
0:41.8	But it's basically an influencer toy kit.
0:45.4	What's in the toy kit is a tripod stand, a miniature camera with this adjustable lens,
0:52.1	a fake smartphone, a fake tablet, a fake microphone, and it's all pieces of wood,
0:57.2	basically, but it's part of their career series.
1:01.0	Like this is a career you might pick.
1:02.3	And I guess, you know, maybe I shouldn't put any hate on it because being a creator
1:07.3	is a career for thousands and thousands of people. And so I don't know. I just feel like it
1:13.7	puts this emphasis on all this stuff. And we're exposing kids at two years old to like you should
1:20.2	put a camera in front of your face. Anyway, they're getting a lot of heat from it from a lot of different
1:24.0	parent groups. And I get it because it's kind of like, I don't know. I like a big I don't know about that one another one I feel and I don't know about
1:31.8	is did you see Instagram is rolling out a new app that basically is going to try to go head to
	...

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