Marketing Art for Holiday Gifts [94]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 27 October 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
With only two months until Christmas, this seems the perfect time to revisit a topic we first discussed in episode 43 - how to encourage people to consider giving your art as a holiday gift (or requesting it as one for themselves!) This time, we cover the importance of good copywriting; the benefit of a flexible returns policy; and the value of offering gift certificates. We also suggest ways to create and market less expensive items such as prints, coffee table art books, mugs, and calendars, and we discuss how "drop shipping" firms can reduce costs and workload. In other news, Louise has had a breakthrough on some large paintings that she feels have really pushed her into new territory and this sparks a discussion about what that means. What does it feel like to be working in a new way? How do we recognise what works and re-create those conditions over and over again?
Mentioned
Contrado https://www.contrado.co.uk/
Red Bubble https://www.redbubble.com/
The Rabbit Hole https://www.nytimes.com/column/rabbit-hole
Kate Green http://kategreenart.com/
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Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | putting it into words for people why art is a good idea is a good. Hi and welcome to episode 94 of our juices is honest generous and humorous |
| 0:16.8 | conversations to feed your creative soul and get you thinking with me |
| 0:21.4 | Louise Fletcher. |
| 0:22.4 | And me Alice Sheridan and today we're going to be talking our |
| 0:27.3 | main topic is about giving art as gifts or rather how can we make our saleable as a gift. But before we get into the main |
| 0:36.2 | topic I wanted to read out a message that we got from Mary in Littleton, Colorado in the US and she said I just came across your |
| 0:46.3 | podcast a few weeks ago while randomly searching. I've only listened to |
| 0:51.0 | about four episodes so far and I just felt called to email you and thank you. |
| 0:55.3 | I feel like it touches me personally as if you are both talking with me and my thoughts. |
| 0:59.8 | It's been such a joy. I can't wait to listen to more. I'm 27 years old, a full-time artist and |
| 1:06.6 | art teacher and just over the summer I gave birth to my first child. Knowing a child |
| 1:11.8 | would put a wrench in my creative flow, I have been trying hard to keep painting. |
| 1:17.0 | It's a hard balance for sure, but your podcast came at the right time when I needed inspiration and encouragement to keep going. |
| 1:24.0 | Keep inspiring others. |
| 1:25.3 | Thanks again from Mary. |
| 1:27.0 | So, it's very lovely. |
| 1:29.4 | So thank you Mary. |
| 1:30.4 | It was a lovely email and I wanted to say Mary if you're listening to this one if you're when you get to it. Hello. If you're listening I would really recommend the book by Marissa Huber and Heather Kirtland called The Motherhood of Art. |
| 1:47.0 | We had Marista on the show a while ago. |
| 1:48.7 | It took them over two years to compile this book and it is such a fantastic collection of stories of women |
| 1:56.1 | and how they keep their art practice going with children of all ages so that would be a really good |
| 2:01.5 | thing that you could ask for as a Christmas present, which is what we're going to be talking about this week. |
... |
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