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Negotiate Anything

Mark Raffan: 9 Secrets to Win Deals and Influence Stakeholders

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 25 January 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Request A Customized Workshop For Your Company In this episode of Negotiate Anything, Kwame Christian welcomes back Mark Raffan, founder of Negotiations Ninja, to delve into the intricate world of B2B sales and negotiations. Mark shares insights from his recently released book, "Nine Secrets to Win Deals and Influence Stakeholders," offering invaluable advice geared towards sales teams negotiating with procurement professionals. Discussing the distinct challenges and opportunities in B2B negotiations, they explore why adapting to the unique processes and cycles within large organizations is crucial for success. The conversation also covers strategies to balance polite assertiveness with the need for effective deal-making. What will be covered: The main differences between B2B and B2C negotiations. How to effectively interact with procurement teams. Flexible frameworks for B2B sales negotiations. Connect with Mark Raffan Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations https://negotiations.ninja/ Follow Mark on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

0:06.2

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.

0:14.7

Each episode is packed with practical tips and strategies from the experts.

0:19.5

We delve into negotiation, conflict resolution,

0:22.7

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

0:28.3

managing a team, or navigating personal relationships, negotiate anything provides you with the tools

0:33.9

you need to succeed. Our conversations are real, relatable, and most importantly, rooted

0:39.8

in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

0:46.2

join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to

0:52.7

listen. Let's make every conversation a winning negotiation.

0:59.5

Mark, welcome back to the show, my friend. It is such a pleasure to talk with you again, man. Thank you so

1:05.0

much for having me. Yes, man. It's our pleasure. Thanks for coming back. And so for those few

1:09.4

listeners who don't know you, can you tell them a bit about who you are and what you do? My name is Mark. I am the founder

1:16.2

of a company called Negotiations Ninja. We train procurement and sales teams how to negotiate,

1:22.3

get better value, and drive down risk in their organizations. Amazing.

1:28.2

And by chance, do you have a podcast or a book?

1:33.1

By chance.

1:34.3

It just so happens, Kwamey, that just by chance, I do.

1:38.1

I just recently released a book called Nine Secrets to Win Deals and Influenced Stakeholders,

1:43.3

available on Amazon.

1:45.0

And I have a podcast called The Negotiations Ninja podcast, where we talk to many of the same

1:50.4

guests that you have on your show, all about how to negotiate and get better deals from

...

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