The Hi everyone I'm Sabine Van Dallinden. Today I'm going to meet with Mark

Mark Laughlin. Mark is an IBM executive, is a global insurance director

for IBM, but also IBM industry academic member. Today we'll be talking about a number of topics.

We'll cover who is Mark, Mark Partis for Growth.

A new concept called Risk Experience.

And then we look at the future of insurance, whether it's about TAC or is about business models. Hi everyone today I have the great pleasure to be with Mark McLaughlin from IBM, executive, insure tech and insurance expert, and we are going to cover today.

How can we leverage policyholders, users, customer experience to drive

unique journeys.

Welcome Mark. Jones.

Welcome Mark. Thank you so being.

I'm glad to join you today.

So it should be a lot of fun and should be highly entertaining, hope and instructive too for our listeners and I want to

start our conversation with who you are?

Who is Mark?

Well, you know, from a professional standpoint, I lead a strategy from the insurance vertical

for IBM.

Pull together our hardware, our software, our cloud,

or services, and our business partners,

many of whom are InsurTex, to solve insurance problems, right?

You know, we don't talk about MPS or throughput or, you know, training times, we talk about claims in under the policy administration.

So, I've been doing that for a long time in a number of different contexts, you know, working in the insurance industry for 20 plus years.

Let's just leave it at that.

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