Mario Natarelli, Managing Partner at MBLM | How Brand Intimacy Can Make or Break Your Business

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 13 January 2022

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestMario is a trusted advisor to executives and their companies as he looks to leverage their most important asset—their brands. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis he’s helped major Fortune 500 companies—and even entire countries—tangibly transform while helping to align their cultures and deliver unprecedented growth and value.Mario is also the author of Amazon #1 bestseller Brand Intimacy, A New Paradigm in Marketing. He is a regular speaker and has been featured on Yahoo Finance, CNBC.com, Fox Business TV’s Mornings with Maria and Nasdaq MarketSite, among others. He has also spoken at conferences and industry events.➡️ Talking Points00:00 - Mario’s story.5:05 - What are the lessons that Mario has learned about architecture that carry over to marketing?7:44 - How has marketing changed over the years?8:56 - What do brands look for, when working with agencies?10:15 - How Mario builds intimacy with the brands he works with.16:51 - Emotional decisions and marketing.20:17 - The formula for brand intimacy.21:48 - Brand intimacy and customer acquisition.29:53 - Tactical steps to increase brand intimacy.44:12 - Brand intimacy throughout Covid.➡️ Show Linkshttps://www.linkedin.com/in/marionatarelli/https://twitter.com/mnatarelli➡️ Podcast Sponsors1. Netsuite https://netsuite.com/scottclary2. Crowdhealth https://JoinCrowdHealth.com/99 (Code: SuccessStory)3. Hubspot Podcast Network https://hubspot.com/podcastnetwork

Transcript

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0:00.0	One of the most important staples in me being able to maintain energy levels, to look
0:06.1	good, to feel good, to show up with the clear head, clear thoughts, be able to jump on
0:11.5	podcasts, jump on calls, pitch to investors, whatever it is is my diet.
0:16.3	My diet is always dialed in and it always has been and it's always been a huge part
0:20.7	of my life.
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0:42.0	And they have tons of different kinds of diets that they cater to.
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	...

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