Kris Rudeegraap, Founder & CEO of Sendoso | How to Fuel Revenue & Drive Modern Sales

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 9 January 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestKris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso.➡️ Talking Points• 00:00 - Kris's story.• 2:00 - Why Kris jumped back into entrepreneurship after quitting once.• 3:25 - How Sendoso was started.• 6:45 - At what point did Kris quit his job and commit to Sendoso full-time• 10:41 - Some tips and lessons regarding MVP's.• 13:45- How Sendoso was first sold to the market.• 15:20 - At what point in a company should you migrate the sales function from the founder to a sales team.• 16:30 - Sales lessons learned and experienced at Sendoso.• 21:40- Lessons on co-selling.• 26:37 - The decision-making process for future growth at Sendoso.• 27:37 - How Sendoso managed and coped with Covid-19.• 29:04 - Thoughts on future trends in sales.➡️ Show Links• https://twitter.com/rudeegraap• https://www.linkedin.com/in/rudeegraap/➡️ Podcast Sponsors• Manscaped - Essential Men’s Grooming https://manscaped.com (Code: 20SUCCESS)• Athletic Greens - Daily Health Support https://athleticgreens.com/scott• Express VPN — Protect Your Online Activity https://expressvpn.com/successstory• Hubspot Podcast Network https://hubspot.com/podcastnetwork

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the cabs of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines. Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to
0:50.2	them. You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
0:55.1	exceptional wines at JustinWine.com and be sure to use promo code Success to receive 15% off
1:02.1	your order today. Welcome to Success Story, the most useful podcast in the world. I'm your host
1:08.1	Scott D. Clary. The Success Story podcast is brought to you by the HubSpot podcast network. The
1:13.8	HubSpot podcast network has incredible podcasts like the Gain Grow Retain podcast. The podcast is
1:20.8	hosted by Jeff Brunsbach and Jay Nathan. Gain Grow and Retain is built to inspire
1:28.0	SaaS and technology leaders who are facing the day-to-day challenges of scaling. Host, Jeff and
1:35.0	Jay share conversations about growing and scaling subscription businesses with a customer first
1:41.6	approach. If any of these topics sound interesting to you, you're going to like the podcast.
1:46.0	Creating more brand advocates, SaaS as a predominant model for business, customer success at
1:52.4	scale, or the challenges of integrating new tools with CSM. Some of these topics,
1:57.5	speak your interest. You're going to love the podcast. You're going to love Gain Grow Retain.
	...

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