Making Chips Is No Longer Just Technical—It’s Political
WSJ Tech News Briefing
The Wall Street Journal
4.3 • 1.7K Ratings
🗓️ 4 January 2024
⏱️ 12 minutes
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| 0:00.0 | Welcome to Tech News Briefing. It's Thursday January 4th. I'm Alex Oscela for the Wall Street Journal. |
| 0:10.0 | On today's show, we're talking about cookies and chips. |
| 0:13.6 | No, not the food, you know, the tech ones. |
| 0:17.0 | First up, Google has started to get rid of cookies, little pieces of data that keep track of the |
| 0:22.0 | websites you visit and allow advertisers to target |
| 0:24.7 | you with very specific ads. And not everyone is ready for the shift. |
| 0:29.6 | W.S.J. reporter Miles Krupa tells us what getting rid of cookies means for internet users and |
| 0:35.1 | the $600 billion a year online advertising industry. |
| 0:39.0 | And then, as governments are realizing how important AI is, they're paying a lot more attention to the |
| 0:44.0 | semiconductor industry, putting chip companies at the center of geopolitics. |
| 0:48.3 | But is all this additional attention from politicians actually good for the chip industry? |
| 0:53.5 | W.S.J. reporter Asa Fitch tells us how it might play out and what it means for AI. |
| 0:58.6 | But before we get to that, starting today, Google is making a big change to its |
| 1:04.8 | Chrome browser. It's getting rid of tracking cookies, little text files that advertisers |
| 1:09.8 | use to follow you around the internet so they can better target you with ads. |
| 1:14.0 | While Google will only restrict the use of cookies for 1% of Chrome users at first, |
| 1:19.0 | the company plans to eliminate cookies completely by the end of the year. |
| 1:23.0 | Here to tell us about what that means for users |
| 1:25.0 | and for the advertising industry |
| 1:26.9 | is W.S.J. reporter Miles Krupa. |
| 1:29.2 | Miles, why is Google making this change? |
| 1:31.8 | It's the domino effect that started with privacy advocates raising concerns |
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