“Optimization” is everywhere. We’re supposed to optimize our health, optimize our parenting, optimize our career and body and every other aspect of our lives. Wellness bros are out there writing articles and producing podcasts about how data can help us optimize our way to perfection. But you know what? Not everyone can start every day by drinking lemon water barefoot outdoors for an hour. Some of us have kids! This week on the podcast, we talked to Emily Oster, the founder of ParentData and ...