Hello and welcome to the Automotive News Shift podcast, where we bring you the latest on automotive technology, trends, and transformation.

I'm Molly Boycon, tech and innovation reporter and co-host of the Shift podcast.

And I'm Hannah Lutz, Director of Technology and Innovation coverage at Automotive News and the other co-host of the Shift Podcast.

Today's guest is Todd DeVille, Vice President of Advanced Manufacturing Innovation at Magna International.

He spoke to Automotive News' John Irwin about how Magna is integrating AI and machine learning into its factories.

We're really early in this AI wave. I think that is going to have profound implications,

but it's going to take decades to fully play out. But first, let's talk about the week.

Molly, you took a sweeping look at the EV tax credit to mark its expiration this week. What did you learn? It was a really fun piece to write because we've all been so kind of entrenched in the day to day of covering the administration, and it was cool to kind of take a look at some of the confluence

of factors that resulted in the end of the tax credit. So first of all, the Inflation Reduction

Act era tax credit was not the first tax credit implemented in the United States. The first one

was actually in the 90s. And then with the rise of EVs in other regions and with Tesla's success, the government

saw a need to kind of incentivize EV adoption for some of the traditional automakers.

And it was really interesting to talk to all of these different analysts and product people

and other experts who all said that the

traditional auto industry just really misread Tesla success as a sign that the mainstream

driver was ready to adopt EVs when in fact it probably had more to do with Tesla's kind

of aura and brand power and cool factor. And another interesting thing that came up was

the role that reservations played in inflating demand. So a lot of the automakers were releasing

EVs for the first time and created these reservation systems where people could make deposits to reserve their vehicles.

And that kind of created a bit of a hype cycle where people were making reservations.

And then the reservation numbers were increasing.

And then people felt like they needed to make more reservations.

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