MADNESS OF WEALTH: 1/4: Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America by Charles Gasparino (Author)
The John Batchelor Show
John Batchelor
4.5 • 2.8K Ratings
🗓️ 21 April 2025
⏱️ 11 minutes
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Summary
https://www.amazon.com/Go-Woke-Broke-Radicalization-Corporate/dp/1546007415/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
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Transcript
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| 0:00.0 | This is CBS Eye on the World with John Batchelor. Here's John Batchelor. |
| 0:12.1 | It's a great pleasure to welcome Charles Gasparino, Charlie Gasperino, my colleague for many years, decades even. |
| 0:19.4 | He is at Fox News. He is often in the news because of |
| 0:23.3 | breaking stories on Wall Street. These are exciting moments. We're at the edge of the new AI world |
| 0:29.8 | at the same time we're dealing with what Charlie's writing about in his new book, Go Woke, |
| 0:35.3 | Go Broke, the inside story of the radicalization of corporate |
| 0:38.5 | America, which comes down to a series of acronyms. We will attend, but the big one is ESG. |
| 0:46.5 | The book takes us to a search for the origins, and I congratulate, Charlie, because it hadn't |
| 0:53.0 | occurred to me that I had to find the place where it all started. |
| 0:56.7 | Today, ESG is understood as the French word is passe. |
| 1:01.4 | However, it's still with us politically, if not on the street. |
| 1:05.3 | Charlie, congratulations. |
| 1:06.9 | This is a joy to read. |
| 1:09.2 | Thank you. |
| 1:09.6 | It's much reporting over the years, and it's a way of telling the madness of these last four years since the pandemic struck. |
| 1:17.1 | But it's still with us in some fashion. |
| 1:21.2 | So we begin with the search for origins. |
| 1:24.6 | And we're talking about ESG, DEI, and the understanding that America is not acceptable |
| 1:32.3 | in its present form. Where do you believe it started in corporate America on the publicly traded |
| 1:39.3 | companies that are sensitive to the population? Good evening to you, Charlie. |
| 1:43.7 | Thanks for having me, John. |
| 1:44.9 | Yeah, and corporate America's sort of willing embrace of that notion |
... |
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