Lunya - Reinventing the Sleepwear Market

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 March 2019

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Ashley Merrill, CEO & Founder of Lunya, the intention was never to start another fashion company. But there was a business idea that kept gnawing at her. She didn't know anything about how to make clothes or production but she had a big vision. She wanted to create sleepwear that both looked great but was functional. She wanted to reach consumers who really cared about Wellness because as she saw it, Wellness is like the food pyramid with sleep as the foundation.

In this episode, you'll hear how fear almost stopped her from starting the business, how she didn't start with a business plan, how she used to surveys and feedback to design her collections, how she dealt with productions problems, why creating a great culture is so difficult to find and maintain, how she deals with stress and being present, what entrepreneurship means to her, and how she deals with growing Lunya and having a family.

Listen to Part 1 of this 2 Part episode and hear Ashley Merrill share the inside story of the building a brand.

Check out other episodes at https://www.commercefocused.com/

For more on Lunya visit https://www.lunya.co/

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:13.9	This is The Story Behind the Brand with your host, Ramon Vela.
0:19.8	At the story behind the brand, we're always talking about digital marketing.
0:23.3	So there's a couple of tools that I want to make you aware of.
0:26.2	The first is Oracle Bronto.
0:28.9	Now, Oracle Bronto is a cloud-based marketing automation software
0:31.8	that's designed to help commerce marketers increase customer engagement and gain revenue.
0:36.3	It'll help you in all stages of the process,
0:38.7	from acquisition to retention to conversion, and it even integrates with most e-commerce systems.
0:44.6	So all the information on a customer such as shopping behavior is all in one place. To learn more
0:49.9	about Bronto, visit bronto.com. And here's another tool. As e-commerce
0:55.3	continues to become more competitive, Retention Rocket aims to reduce your
0:59.5	marketing costs by helping you send the right message through the right
1:02.9	channel at the right time. If you're looking for a demonstrable impact on
1:06.9	revenue and profits and a solution that doesn't require a large team and is easy to use
1:11.6	and set up, then Retention Rocket will help you make retention marketing simpler and more
1:16.9	profitable for you. Find them at Retentionrocket.com. Hi, everyone. This is Ramon Vela, host of the
1:24.2	story behind the brand. And today we've got a great show we've got the
1:28.4	CEO and founder of Luna Ashley Merrill thanks very much for joining us thank you
1:33.2	for having me so again this is just a really relaxed conversation we've been
1:39.8	talking already before the recording so I don't want to lose that.
	...

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