Lunya - Success is Building the Life that You Want

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 March 2019

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Ashley Merrill, CEO & Founder of Lunya, gives us an intimate look inside her brand as well as a take on employees, entrepreneurship, life, children & family, and treating the customer like a real person and not a target market. Here's what you'll hear:

Getting the message out digitally, Looking at consumers as real people, Why we can relate to "her", She's like our sister, girlfriend, Striking the resonance chord with your customer, Innovation is really optimization, Understand your customer intimately, you can create products they really want, Don't want to leave men out of the conversation, Making women's lives better through product, experience, & an example, It can be helpful to be cash restrained, Advice for Young Entrepreneurs, Make sure it's more than passion, it's got to be a business, Success is building the life you want, and more...

Listen to Part 2 of this 2 Part episode and hear Ashley Merrill share the inside story of the building a brand.

Check out other episodes at https://www.commercefocused.com/

For more on Lunya visit https://www.lunya.co/

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:13.9	This is The Story Behind the Brand with your host, Ramon Vela.
0:19.8	At the story behind the brand, we're always talking about digital marketing.
0:23.3	So there's a couple of tools that I want to make you aware of.
0:26.2	The first is Oracle Bronto.
0:28.9	Now, Oracle Bronto is a cloud-based marketing automation software
0:31.8	that's designed to help commerce marketers increase customer engagement and gain revenue.
0:36.3	It'll help you in all stages of the process,
0:38.7	from acquisition to retention to conversion, and it even integrates with most e-commerce systems.
0:44.6	So all the information on a customer such as shopping behavior is all in one place. To learn more
0:49.9	about Bronto, visit bronto.com. And here's another tool. As e-commerce
0:55.3	continues to become more competitive, Retention Rocket aims to reduce your
0:59.5	marketing costs by helping you send the right message through the right
1:02.9	channel at the right time. If you're looking for a demonstrable impact on
1:06.9	revenue and profits and a solution that doesn't require a large team and is easy to use and set up,
1:12.7	then Retention Rocket will help you make retention marketing simpler and more profitable for you.
1:18.6	Find them at Retentionrocket.com.
1:21.2	How do you talk to your customers and get that message out to them?
1:25.0	Yeah.
1:25.3	About the sleep, about the fabric, about, you know, just the whole process.
1:30.0	How are you doing that digitally?
	...

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