LTVplus - Quality of Customer Interactions Matters More than Quantity
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 December 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Ordergroove, and CartText**
In part 2, GQ Fu, Co-Founder of LTVplus mentions that the “quality of customer interaction” matters more than quantity.
According to him, technology can help in speeding things up but it doesn't necessarily enhance quality. He suggested that companies should go for a personalized recovery approach, especially for subscriptions. Collating trends and capturing customer feedback insights has helped provide more value to LTVplus clients.
Omnichannel customer outsourcing and failed payment recovery service are two main services offered by LTVplus. The company is in the process of catering to different kinds of brands. LTVplus's onboarding process lasts up to a month to ensure quality.
GQ discusses:
* Trends around customer interaction
* Personalized recovery approach
* Working with brands
* Criteria for brands
* Onboarding process at LTVplus
* Key insights and trends
* Upcoming events
Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand.
For more on LTVplus, visit: https://www.ltvplus.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
*
This episode is also brought to you by CartText.
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To learn more, visit https://carttext.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | For example, we were supporting a brand where they were, I think it started |
| 0:27.4 | with us like two to four agents and then when they got on Shark Tank, you know, it exploded. |
| 0:32.6 | Basically, you know, they needed people and they were even saying beforehand like, |
| 0:36.6 | hey, we're going to get on the shark thing |
| 0:38.0 | episode is going to launch on this date and we like to have like maybe a few more just in case you know |
| 0:42.6 | things blow out and sure enough it did and obviously very happy for the brand but it kind of went |
| 0:48.1 | past even what we expected and so we had already prepared people beforehand and we said hey we're |
| 0:52.4 | going to add on 10 agents right now right and so we brought on, but only for two or three weeks that they were needed and |
| 0:57.1 | then we scaled it back down to the original team size because, you know, it doesn't make sense |
| 1:02.3 | for a brand to hire unless they want to scale it like a little for the long term. They, they wouldn't |
| 1:09.3 | want to have like a very large headcount for for longer than needed, right? Not because, you know, they wouldn't want to have like a very large headcount for longer than needed, right? |
| 1:13.6 | Not because, you know, they don't want to do it, but there's no need for it, right? |
| 1:16.6 | Yeah. |
| 1:17.6 | And so that's, that's another, that's like a really strong point for customer service outsourcing. |
| 1:34.7 | Hey, are you interested in improving your abandoned cart recovery rates? Well, let me tell you about cart text. |
| 1:43.9 | Cart text is powered by real people, not bots, not AI, real people. Cartex will contact and engage with your customers in real time to make the sales that you missed. |
| 1:47.7 | One by one, cartex will convert your abandoned carts, churn subscriptions, and billing-related issues using live agents and SMS. |
| 1:57.7 | Real people getting the job done. Visit cartex.com. Again, that's carttext.com. And please, |
... |
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