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Aspire with Emma Grede

Love, Family and Business: How To Work With a Partner with Jens Grede

Aspire with Emma Grede

E13 Media

Entrepreneurship, Business, Society & Culture

4.6874 Ratings

🗓️ 7 October 2025

⏱️ 91 minutes

🧾️ Download transcript

Summary

Aspire with Emma Grede is a finalist for Best New Podcast with Signal’s Listener Choice Awards!  Vote here. In this episode of Aspire, Emma Grede sits down with her husband, Jens Grede— media and retail investor, CEO of Skims, Chairman of Frame and founder of the Saturday Group.  Jens’ business acumen has been instrumental to Skims’ exponential growth, which has a current valuation of $4 billion.  They sit down for a candid conversation about what it takes to be both life partners and business partners. Emma and Jens open up about the lessons they’ve learned building brands like Skims and Good American, the rule that anchors their marriage, and why embracing risk and reinvention has shaped both their careers and their family life. They share honest reflections on balancing ambition with love, parenting with partnership, and excellence with vulnerability. Tune in for a real, behind-the-scenes look at how Emma and Jens make marriage and business thrive — together. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0

Today is a crazy one. I'm interviewing my husband, who I've also worked with for over 18 years,

0:17.3

Yens Greed. Yens is a serial entrepreneur, prolific investor in the media and consumer industries, father

0:24.2

of our four kids and CEO of Skims.

0:27.6

Today, we unpack how we've been able to build together in life and business.

0:32.5

Yens reveals why he never denies gut instinct and how success is about opportunity, patience and resilience,

0:39.9

and the moment that changed everything for us.

0:49.8

Hi, darling.

0:51.6

This is weird.

0:54.5

Oh, yeah.

0:55.5

Very, very weird.

0:56.9

How are you feeling?

0:58.6

I'm extremely nervous.

1:00.0

I think I'm the most nervous I've been for life since our wedding day.

1:04.0

Oh, shut up.

1:05.3

There's no way.

1:06.2

Are you really?

1:07.0

Of course, because I want to do a good job for you.

1:10.2

This isn't what I do, so I'm doing it for you.

1:13.2

You're so good.

1:14.2

I literally had ours from outside.

1:17.4

Well, you're very lovely, and I'm happy you're here because actually, of all the people I've asked to do the podcast, you gave me the most direct answer, which was just a flat no, maybe season two.

1:30.0

Yeah.

...

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