When you think of the word Paris, you think of the city and the woman. That's the power of

personal branding. Behind the glitter and the pink is a visionary, building one of the most powerful personal brands of our time.

Get ready to learn how she did it and how you can too. Today, Paris is a CEO, a mother, a best-selling author and a cultural icon.

In this conversation, Paris gets into everything from her takeaways on making your personal brand, your business, motherhood,

and her beauty routine. Let's just say, if you saw her spa the way I did, you'd never look

at ratios the same way. Paris, I'm so happy to have you here today. Me too. So good to see you. It's so good. I mean, it's always good to see you. You know, I've wanted to have you on this podcast since the beginning of us starting. You were one of the very first people. I texted to say, please, will you come on? And of course, you said, yes, we just had to fit into your crazy schedule because you do so much.

I know. My schedule is insane. No, your schedule is insane. But that's because you're doing so many

incredible things. And really, I brought you here today because I don't think there's anyone

better to talk to about the power of personal branding. I wanted to ask you, how purposeful are you when it comes to building

your brand? Like, has it always been a plan? And I really want to understand your approach when

it comes to personal branding. For me, it's just all been very authentic. Just everything's

happened very naturally. They all started when I launched my first

fragrance 20 years ago. From there, I just started really just building product lines and brands

and things that really resonated with my brand, things that I love, and what I was passionate

for, just leaning into my brand and having fund with my character

and yeah, just building products off of everything that I do.

I mean, because there is just such a, I'm not going to say a red thread, it's like a pink

thread for everything that you do. When you think about the consistency that you had,

do you think there's like a secret to that

consistency? The secret is just always staying true to myself. My brand is all about pink and sparkle

and fun and affordable luxury as well. I really love that I'm able to travel the world. I get to see so many

beautiful things and be inspired by them and then create those products for my fans at an

...