Hello, hi and welcome to another episode of the Emmagun show. I am your host,, Emma Gunn Awardner, and in this episode I'm joined

by award-winning writer, creative director, and author Lottie Jeffs. Lottie has written

for L, The Evening Standard, the Sunday Times, and the Guardian to name a few.

But our conversation in this episode centers around her book How to Be a Gentlewoman with the

subtitle The Art of Soft power in hard times.

Now we've had this conversation on the podcast previously

with Allison Hog and Mary Portas

about successful people traits

and how there's a trap of thinking aggression and being strong in the workplace,

or indeed socially, is a good thing and also somewhat masculine and how actually that's nonsense and being successful doesn't require being aggressive

strong over-the-top etc and success is non-binary. What I loved about Lottie's book is this notion

of soft power of being very centered, grounded,

and sure of oneself in order to radiate confidence, authority and kindness.

In this conversation Lottie shares with me how she came to create

this guide to being a gentlewoman, how her own experiences have shaped her and the

book, how to overcome or come to terms of someone not liking you and how to find the sweet spot of putting yourself first without being selfish.

The link to Lottie and the book will be in the show notes which can be found wherever it is that you are streaming and downloading this episode.

But for now, please join me in welcoming Lottie Jeffs to the Emmagun show.

So Lottie, this is... Hello.

I'm so glad to be speaking to you because you have all the answers.

Well, I don't know about that, but I can make some suggestions.

Yes, so we're together talking about your new book, How to be a gentlewoman, and from the second I opened it, just thought I feel seen. Oh that's so nice to hear

...