Ideally, if you can address some of your potential Prop 65 issues early on, a lot of times it's those companies that are able to avoid the suits going down the line.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. Prop 65 sounds either innocent like a theater prop number or something fancy that big companies worry about. But it's actually extremely relevant to growing CPG brands. I wish I had access to this episode a few years ago, and I'm so thrilled that if you're listening

right now, you might be able to avoid a Prop 65 issue eating up your cash, momentum, and

precious time. Roheet Sabness joins us to give an introduction to Prop 65 regulation, which

applies to consumer products sold into California, whether that's retailer, Amazon, e-commerce, etc.

Roe is a partner at Keller and Heckman, an internationally renowned law firm with a

broad practice in the areas of regulatory law, public policy, and litigation.

Listen in as Roe covers the background of Prop 65, Hot Topic Chemicals and how they may appear in your products,

even if they aren't on the ingredient list, how to assess your own products risk,

steps you can take now to avoid future issues and be prepared for larger retailers, and more.

And a quick disclaimer, this podcast provides general information, not legal advice.

You should consult an attorney for advice suitable for your

specific needs. And unless you've entered into an engagement agreement with a specific law firm,

you're not a client of that law firm.

Hi, Roe. Welcome to the show. How are you today? Hey, hi, Jesse. Pretty good. Pretty good.

How are you?

Doing great.

I'm excited to talk about Prop 65.

And I would love if you could start off by telling us a little bit about yourself and your background.

And then we'll jump into some questions.

Hey, sounds good.

So I am a partner at the law firm of Keller and Heckman. I am in the San

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