Logan Paul generated over $250 million in 12 months through this marketing channel.

So Eric, you want to give a backstory on it and he generated $250 million through his energy drink called Prime, right?

Yep, so I'll give you some backstory here.

So one of my friends, Jeffrey Wu,

he's partnered up with Logan's brother, Jake Paul,

and his VC fund, so he has a little insight into how Prime is doing Prime is a drink so

Logan Paul just some context here he's a popular let's just call him an influencer

for lack of a better word he actually does a lot of different things. He's been successful,

good for him. And he also had partnered with another influencer named KSI. They basically

partnered with a third person that's an operator that has kind of been in the drink space. I don't know if they're necessarily

energy drink, Neil, but I know they're a drink, right? And so they, what they've basically done is over

250 million dollars in a very short amount of time, and Neil and I want to talk about how they've done

this and I'll just preface it with this right the story here is that they've

partnered up with like FC Barcelona they've partnered up with Arsenal they're like the official drinks there, and they're also the official drink of USC, for example.

So, Neil, you want to go into it?

Yeah, so what he's doing is he's leveraging influencer marketing.

Him and another guy named KSI, they partnered up,

they both have massive influence,

and they're leveraging influencer marketing,

not just with their brands,

but now with sports teams and other people

who are super popular to help generate more sales.

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