Content That Actually Converts Into Enterprise Customers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 25 July 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers. [00:42] A look at some data on viral content. [01:55] Neil shares what he has learned regarding content. [02:48] How NP Digital assesses marketing content. [03:15] Benefits of focusing on a marketing niche. [03:55] Best practices for formatting blog content. [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content. [06:11] Programmatic advertising and the sales funnel explained. [06:58] Tracking the progress and producing new content. [07:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Salesforce Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	We are going to talk about the content that actually converts into enterprise customers.
0:05.0	So Neil and I were on the phone yesterday.
0:06.5	I was walking to the gym and then he was doing his thing and we just had a chat and I was
0:11.0	sitting outside and Neil's like you know what really converts the
0:14.4	content that converts for enterprise it's not the stuff that you see out there where
0:17.2	people that are growing really fast on social that are becoming famous it's not
0:20.9	that content I've tested that content. And I've actually seen before on
0:24.5	Neil's blog where he used to talk about how he'd spend X amount of dollars on his
0:28.4	wardrobe or Y amount of dollars on this and what he got from it. So I've seen the evolution over time. This is like 10 plus years ago by the way. So then he shared some data and then Neil you want to go ahead and share some data around what actually works? Yeah, sure. So what's funny is, as Eric mentioned, I ran a ton of experiments that I tried to create that
0:47.4	viral content. I would talk about spending over 100,000 on clothes and what it did for me
0:51.9	or buying six-figure watches and the result or about the billboards too.
0:56.7	Yeah, or like the best business lesson that my mom ever taught me that you couldn't learn in school or what it's like to have
1:04.4	American Express Centurion credit card and a lot of this content got tons of
1:09.5	views because I didn't just publish it on my blog I also publish it like on
1:12.0	a place like Forbes and entrepreneur.
1:14.7	And I remember I was at dinner one time with Eric in the Cosmo, and he didn't know that we were
1:19.7	able to get seated early, so he gambled and he lost a hundred bucks do you remember that was
1:24.4	it kosma or a aria a aria no I thought I won like 900 bucks on slots or
1:30.1	something no you lost some money you won money after dinner okay pre- No, you lost some money, you won money after dinner.
1:33.4	Pre-dinner you lost a little bit of money and then post-dinner you ended up winning.
1:37.4	Overall, Eric has done quite well gambling. He does exceptionally well playing poker.
1:41.4	But when we were with one of his friends who was there,
	...

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