We are going to talk about the content that actually converts into enterprise customers.

So Neil and I were on the phone yesterday.

I was walking to the gym and then he was doing his thing and we just had a chat and I was

sitting outside and Neil's like you know what really converts the

content that converts for enterprise it's not the stuff that you see out there where

people that are growing really fast on social that are becoming famous it's not

that content I've tested that content. And I've actually seen before on

Neil's blog where he used to talk about how he'd spend X amount of dollars on his

wardrobe or Y amount of dollars on this and what he got from it. So I've seen the evolution over time. This is like 10 plus years ago by the way. So then he shared some data and then Neil you want to go ahead and share some data around what actually works? Yeah, sure. So what's funny is, as Eric mentioned, I ran a ton of experiments that I tried to create that

viral content. I would talk about spending over 100,000 on clothes and what it did for me

or buying six-figure watches and the result or about the billboards too.

Yeah, or like the best business lesson that my mom ever taught me that you couldn't learn in school or what it's like to have

American Express Centurion credit card and a lot of this content got tons of

views because I didn't just publish it on my blog I also publish it like on

a place like Forbes and entrepreneur.

And I remember I was at dinner one time with Eric in the Cosmo, and he didn't know that we were

able to get seated early, so he gambled and he lost a hundred bucks do you remember that was

it kosma or a aria a aria no I thought I won like 900 bucks on slots or

something no you lost some money you won money after dinner okay pre- No, you lost some money, you won money after dinner.

Pre-dinner you lost a little bit of money and then post-dinner you ended up winning.

Overall, Eric has done quite well gambling. He does exceptionally well playing poker.

But when we were with one of his friends who was there,

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