All right? We're going to talk about why you need to take back control of your content.

So let me give a backstory here.

So yesterday, Neil and I were on the phone and we were just talking about actually I was

critiquing Neil's content, right? And so this is no knock on his team.

But what I've noticed is that when he sends emails out

from his agency, for example,

I've noticed that it doesn't sound like him,

or the content, like when I see content elsewhere or some of the captions that he's writing

is just as it sound like him and you can feel it from a mile away and intuitively both

me and I we know exactly what we do with our content if we had unlimited resources and what we're really getting back at was

we just need to take back control of our content, right?

And because when you have control of your content,

you're able to, people can tell when you're putting most of your effort into it and it

performs a lot better when it's very clear that it's you and we're going to elaborate on what

we mean.

Yeah and Eric Spotted, he's not trying to diss me or anything like that. He's spot on and we were going over this because

both Eric and I travel a lot and we speak at tons of events and I was just like, huh, my team said this to me, Eric agrees, Eric's in a similar camp.

We travel so much.

If we actually spent the time producing content, we would reach so many more people in a more efficient manner. Now it doesn't mean that

you shouldn't travel you shouldn't do in-person events but we're like wait what

was if we cut back 20% on traveling and put that energy into content you know

it would create a better balance and we think there

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