The most important things is obviously licensing, staffing, marketing is so important.

We talked a little bit about that.

Finding the right location for your home is absolutely key.

You cannot just do this anywhere.

I mean you can, but you're not going to be making money, right? So you want to find an area where the majority population is 50 to 70, upper middle class, making twice the median income.

That is going to determine the daughter duties, where they live, right?

That's what we call the adult child who usually pays for mom or dad's care.

And they're the ones searching for the home choosing the home and a lot of times

paying for the home and they don't want to drive 45 minutes down the road they

want to drive five minutes down the road on their way home from work.

So location is key with these homes.

So yeah, now that I'm like, you know, digesting all this,

so $5,000 a month is a lot for someone to pay. So do people usually have insurance that covers that or Medicare or something like that?

10% of the American population has long-term care insurance.

If you have it, it's amazing, it will cover your care costs, but a lot of people don't have

it.

So most people are using VA benefits, or if they, you know, served a day in active duty then they may qualify for

aid in attendance and others are using private pay so cash savings

investments they sell their physical home and use that capital to pay for their care needs,

their IRAs, they're all sorts of stuff, but it's usually we focus on the private pay clientele.

When you go into Medicare, Medicaid, usually pays out at about $1,800 a month and it doesn't cover the full cost of care.

So there are homes that will accept that, but you're getting $1,800 a month of quality.

...