Listing Presentation Role Play: The 95% Effective Script You NEED | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 6 July 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities. And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission. Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one by one and has her script adjustments ready for any objection that could possibly arise. This is an episode you MUST watch or listen to, so I suggest you do that, right now. But I want to give you a heads-up… You’re not going to get to see the slides here. You will, however, get to see them in Dallas at ourSummit event next month. Carolyn will be doing an on-stage listing presentation complete with all 70 of her slides seen clearly on the big screen. She’ll handle the toughest objections and answer any questions you have. Believe me… you will not want to miss it. Reserve your spot at Summit today!

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:31.0	Hey, welcome back to the podcast, but I have to say, this is going to be a podcast
0:35.8	extraordinaire because I have a legend standing across from me, Carolyn Young, brilliant 30-year
0:42.2	veteran.
0:43.2	Check this out.
0:44.2	Join us five years ago, and I'll kind of give them the newsflash, and then you fill them
0:47.4	out on the details, as a bi-referral agent, you know, making four or five hundred thousand
0:52.9	bucks a year from memory, like, correct me if I'm wrong here, came to a Tom Ferry event.
0:57.5	I was named in there.
0:58.5	It was like a sales edge event, and she went there with one intention.
1:01.3	I need to find one new lead source that can make me a bunch of money that cost me absolutely
1:06.0	nothing.
1:07.8	Learned it, in that case it was expired listings, wouldn't it be nice if those still existed?
1:11.8	And since then has ten extra revenue last year, over four million dollars in commissions,
	...

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