LinkedIn's Genius New SEO Strategy?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 October 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn’t necessarily mean more revenue. (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business. (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about LinkedIn's potentially genius new SUA strategy and we'll give you thoughts on whether we think this is going to last or not.
0:08.6	So I'm going to share my screen.
0:10.0	This is from Tim Solo, and Tim Solo is a
0:13.3	CMO at H-Refs and so how tip to him but he says,
0:17.5	wow I'm very late to the party but whoever came up with
0:20.2	LinkedIn's collaborative articles deserves us a big raise.
0:23.6	Combining UGC plus AI plus SEO generated a very good-looking hockey stick
0:29.1	traffic growth for them. So you can look at this you can see the hockey stick growth on this graph and it's
0:35.8	leading up to about it goes from like nothing to like 1.8 million visits a month or so.
0:40.1	Neil let me pull up what this looks like as well.
0:43.0	Watch, check this out.
0:44.0	Okay, take that graph.
0:45.0	Okay, and then you tab, no, go back.
0:48.0	Check this. Okay, I'm on the graph.
0:50.0	Okay, and pull up your A-refs and do it for LinkedIn.
0:52.0	Come.com.
0:53.0	Okay, so I gotta sign in, one second everyone.
0:57.0	This will be worth it, everyone. It's worth the weight.
1:00.0	It is worth the weight.
1:01.0	I actually think whoever did that did a great job at LinkedIn, but it
1:04.2	won't move the needle much for LinkedIn as a whole company. Oh so you're
1:07.4	looking at the whole thing. Okay, so here we go. Yeah. So I'm logging in
	...

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