How NFL Players Are Raking In The Dough As Creators

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 October 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators. (00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator. (01:20) The importance of building your audience and monetizing it. (01:55) Reasons that we believe we’re going to see a rise in B2B creators. (02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing). (04:09) Why you don’t need to be an NFL player to leverage your audience. (05:14) Figuring out what you’re passionate about first, then growing your audience. (05:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The New Heights Show with Jason and Travis Kelce Mark Manson The Subtle Art of Not Giving a F*ck Jake Paul Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how NFL players are raking in the dough, not as players necessarily, but as creators.
0:06.8	So, Neil, have you heard of the podcast with the Kelsey Brothers?
0:10.8	Nope, never heard of it. You know who the Kelsey brothers are? No, I know that the
0:15.8	My brothers are Logan and Jake. Oh, dude, okay, that's not, they're in entertainment, not sports.
0:20.7	Okay, so check this out over here. So those of you that can see the screen. So you can see this is Travis Kelsey, so he's one of the he's the best tight end in the NFL right now. He plays for the Kansas City Chiefs and you have Jason Kelsey who's his brother. He plays center for the Kansas City Chiefs. And you have Jason Kelsey, who's his brother.
0:33.7	He plays Center for the Philadelphia Eagles.
0:35.7	They both played in the Super Bowl
0:36.8	against each other last year.
0:38.9	But a lot of people don't know, or at least,
0:41.0	you know, like commentators like Neil and I don't know that they have a
0:44.0	podcast and combined they have 3.5 million social media followers six-figure
0:48.7	merchandise drops consistently a top five podcast in sports.
0:52.8	I see some of their stuff on YouTube,
0:54.1	hundreds of thousands, if not millions of views or so.
0:56.6	And the show charges up to 100% higher CPS
1:00.4	than the industry standard.
1:01.7	And they have worked with brands like draft kings LinkedIn
1:03.8	athletic greens so this is broken down by Joe Pumpliano we're not going to talk about
1:08.0	that but we have talked about Neil remember when we're at that dinner a while back about there's just going to be more and more creators rising because
1:16.3	everyone sees the power in becoming a creator.
1:19.7	Dude, for sure, especially if you already have an audience, it's easier to leverage your audience
1:24.6	than it is to go get a 9 to 5 job.
	...

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