What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the last

Founders Journal of the Week, my daily diary where I go public for the world answering the biggest questions about business at Morning Brew and

talking about the most important moments in my day. Thank you everyone for

joining. Today's going to be a little bit different.

We're gonna do an AMA for the episode.

So I am going to be answering the questions

of everyone who's listening to this episode live

and hopefully you find it helpful.

Let's dive into it.

Everyone who's joining, please drop in any questions you have and I'm going to just start taking them

rapid fire. And if you don't have questions, I'm going to start answering my own questions, so I'd love to hear them.

What's up here? Thank you for joining.

Unfortunately, Pierre, I am not an expert on the luxury market, so I know there are people a lot smarter than me that can answer your question. the The question that I got was how is Morning Brew navigating COVID quarantine?

What are some of the biggest things that you're thinking about?

So what I'd say is there was kind of the initial

craze as COVID was still materializing as the entire world was trying to figure out what was going on and that meant

businesses were trying to figure out what was going on as well. And so in that first period I would say our focus was a business

was simply to survive like go into survival mode where we are

thinking about how can we build up a cash buffer if this goes on for a period of one or several years and the economy falls into recession.

How can we plan for an event where advertising dollars are no longer there and the one way we were making money as a business

isn't something that we can do any longer. And so in the early days of COVID we spent a

lot of time thinking about where can we cut costs that don't involve letting people go.

...