What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the first

Founders Journal of the Week. For those of you that are joining for the first time, the Founders Journal is

my daily audio diary made public for the world where I talk

about the biggest learnings, wins, challenges, and moments happening behind the

scenes at Morning Brew. As always I'm joined by Josh Kaplan, the Swiss Army knife, the

producer-in-chief who pushes the conversations even further and today we're talking

about a topic that is near and dear to Josh's heart and it relates to process.

Josh.

I didn't come up with this. It is my favorite worry but I didn't pitch this at all.

You came forward with the idea.'re reading something it got your brain going

which way give us the background yep so I've been reading a book that a friend sent me I

believe his book comes out in August, maybe September. His name is Morgan

Housall. This is his book. This is a early glimpse of it. I'm almost positive. It hasn't

come out yet. Morgan is an

unbelievable writer. He writes about the markets, the economy, about business in

general. He's a partner at the Collaborative Fund which I believe is a venture capital firm and he just for a living creates amazing content about the world of business.

And so this is his book, it's called the psychology of money, and it's basically broken into many chapters on the lessons he's learned over a career of investing and writing about investing to help guide other people.

And while it is specific to investing,

I have found some incredibly timeless and valuable lessons

that guide me in how I work, not just how I invest.

One of the lessons he talks about in this book

is the idea of confounding, not compounding.

...