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The Tom Ferry Podcast Experience

Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 11 December 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity. If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here. In this episode, they discuss… 1:56 – Shane’s approach to geo farming 4:37 – High-level farming strategy 6:27 – Publishing the market update 9:45 – Client avatar 11:37 – Open Houses 14:53 – In-stream YouTube ads 17:54 – Details and content of ads 21:04 – Method to the money 27:17 – Calls to action 31:55 – Being the local celebrity

Transcript

Click on a timestamp to play from that location

0:00.0

Today's conversation is about the power of YouTube ads, specifically in-stream video ads,

0:04.9

and your local marketplace as a primary and a driver for generating listings in your geographic

0:09.5

farm.

0:10.5

This is a critical conversation for your marketing in 2024, so if you're in the mode right now of planning out your marketing in 2024, this is a conversation to listen to from start to end because it will be a deep dive with an expert guest who's been crushing it in his geographic farm when it comes to generating listings leveraging a variety of marketing channels, but really the straw that breaks

0:34.4

the camels back in terms of being what the consumer resonates with most when they say,

0:38.9

hey, I want to list my house, can we talk to you about selling our home is the YouTube in stream ads.

0:44.0

This will be a deep dive in YouTube ads. We'll talk about calls to action.

0:47.4

We'll talk about all the marketing that goes into how do you position yourself to

0:51.6

generate and win more listings in your backyard in 2024.

0:55.4

So thank you so much for watching this week in marketing.

0:58.2

I'm pumped that you're viewing the show right now, listening, watching wherever you are

1:01.9

streaming the show. if you're new to

1:03.6

the channel please make sure to tap that big red subscribe button and there's a

1:06.6

little bell icon right next to it if you hit it it turns on notifications so

1:10.6

whenever we publish new videos like this one here, you're the first to be able to listen and take action on the ideas.

1:16.5

Now, I said we have a special guest on the show and we do a returning guest for a second round on this week in marketing.

1:23.4

Ladies and gentlemen viewing or listening, I give you Mr. Shane Bergman.

1:28.1

Shane, how are you man?

1:29.4

I am doing well, Jason. That introduction is incredible and I'm the whole time I'm like does this guy even breathe?

1:35.5

Yeah no this you would think I practiced that but no I was completely off the cuff

1:40.3

You would think I know you just told me you're going to do an intro.

1:44.0

I was like, I really have to give an intro really quick.

...

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