Well, howdy there, Internet people, it's Bell again. So today, we're going to talk about

DEI by any other name. In a recent video, I offhandedly said that DEI wouldn't really go away

and that it would probably just change names. That prompted questions. You said DEI would come back after Trump. Is this one of those

on a long enough timeline we win things? Or is there a reason you're so sure it'll be back?

I don't think I actually said after Trump. A lot of the companies that are pulling back from

DEI really aren't. They're just pulling back from that term and keeping many of the companies that are pulling back from DEI really aren't. They're just pulling back

from that term and keeping many of the same policies. Currently, it looks like corporate America

is just giving Trump a symbolic victory to get on his good side because they think he's

that easy to play. And maybe he is. But let's say they do. Let's say that over

the course of Trump's administration, they really do pull back. You have to ask yourself a question.

Why did it exist in the first place? Now, the right-wing answer is woke ideology or whatever. It's funny that the right,

the capitalist, don't understand that corporations are cold, unfeeling profit-driven machines.

The only ideology they have is what makes them money. So, the question remains, why did it exist in the first place?

If you go to HR websites about DEI or sites answering why a company should have DEI policies,

you get a list of reasons it's good for the company. The first items are normally the PR-friendly staff,

things like promoting a feeling of being valued, increased employee buy-in, increased loyalty

and motivation. And sure, all of that does actually impact the bottom line through employee

retention. But if major corporations cared about retention,

they'd pay better. Down near the bottom of those lists, you start to get to the real numbers.

On the People Thriver list near the bottom, it points out that disengagement due to unconscious

bias costs U.S. companies more than half a trillion per year.

Number 10 on the Forbes list about why DEI is important says that DEI ensures fair treatment.

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