In this lessons episode, discover how to transition from social media success to traditional media

impact. Learn the importance of media training, connecting with gatekeepers and refining your message

to resonate with new audiences while evolving and optimizing your content.

Is there a big difference if you were going to, you know, media train somebody for prime time news or talk show?

What is the biggest difference who somebody is heavily involved in social, who's built an audience or a brand between traditional media, whatever you want to call it,

YouTube and Reels?

Like, what's the thing that they are going to miss?

Because there's going to be somebody who's listening to this who has built an audience

on YouTube and they're like, I have like two million subs. I think that media trained enough.

They're probably missing something I know for sure they are, because I know people that also

just do traditional media and there are nuances. What's the difference?

Your audience that you've built has a particular way they like to consume content.

There's a particular kind of value you provide for them.

You give them tangible takeaways and whatever way you do.

The media source that also has millions of followers or not subscribers, perhaps, but how they do it.

They have an audience that consumes content in a different way.

They want takeaways in a distinct fashion.

You can still impact that audience positively, but you have to first put your

ear to the ground and find out how does their audience consume content? What do they leave with?

What kind of segments do they get the most bang for their buck on and that they continue to repeat?

And how can I approximate what I do in that format and presented in such a way that the media

platform is, oh, this is a no-brainer?

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