Lessons - Why Modern Sales is Broken | Samantha McKenna & Amy Volas

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 31 August 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Samantha McKenna, Founder of #samsales Consulting, and Amy Volas, Founder & CEO of Avenue Talent Partners, dissect the current state of the sales industry and provide actionable insights on how to address its challenges. They discuss the root causes of issues in sales today, from leadership misalignment to over-segmentation, and offer practical solutions for rebuilding the sales process. Strategic Sales Leadership: Samantha and Amy emphasize the importance of strong leadership in sales, highlighting the common pitfalls when individuals are promoted without the necessary skills or passion for leading. They argue that effective leadership is about guiding and empowering teams, not just chasing titles. Rebuilding Sales Foundations: The conversation delves into the need for a solid foundation before implementing advanced strategies or technologies in sales. They stress that without fixing the basics, such as understanding customer needs and refining sales processes, no amount of innovation will lead to sustained success. Guerrilla Marketing in Sales: Drawing on examples from their experiences, Samantha and Amy share how creative and cost-effective marketing tactics can drive significant results, even in a challenging sales environment. They underline the power of innovation in reaching and engaging customers. ➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/5fXceEhEoIk Apple: https://podcasts.apple.com/us/podcast/samantha-mckenna-amy-volas-a-masterclass-in-modern-sales/id1484783544?i=1000487664657 Spotify: https://open.spotify.com/episode/7HexbP6U3FeLOA2lXnvgdw?si=f3d3e4a4be9e48b6 ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

Transcript

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0:00.0	I want to take a second and thank the sponsor of today's episode, LinkedIn.
0:03.6	Now let me share a quick story.
0:06.0	When I was looking to hire from my team, I needed someone who not only had the skills
0:10.6	but also fit our company culture. I turned to LinkedIn jobs and it made the
0:14.9	process seamless. The quality of candidates I found was exceptional and it saved me
0:19.5	tons of time. Having quality candidates to interview is essential and LinkedIn jobs makes it incredibly easy to find them.
0:27.0	LinkedIn isn't just a job board. It's a platform that connects you with professionals you won't find anywhere else,
0:32.7	even those who aren't actively searching,
0:35.1	but might be open to the perfect role.
0:36.6	And did you know that 70% of LinkedIn users
0:39.3	don't visit other leading job sites?
0:41.7	If you're not looking on LinkedIn, you're missing these
0:44.4	candidates. Plus 86% of small businesses get a qualified candidate within 24
0:50.2	hours on LinkedIn and they're always looking to make the process easier.
0:54.1	They even launch the feature to help you write job descriptions.
0:57.5	So if you're ready to find your next grade hire, post your job for free at LinkedIn.com slash excellence.
1:05.0	That's LinkedIn.com slash excellence
1:08.1	to post your job for free.
1:10.0	Terms and conditions apply. What is, why is sales still broken?
1:24.0	Because if you're a highly entrepreneurial individual in an organization like both of you are,
1:28.0	and you're trying to make a difference, and your traditional sales manager is not going to hear it.
1:34.0	They're not they're going to be very old school and they're thinking.
	...

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