How does AI capture that?

Because if you're going to use a tool like lately for content marketing,

ultimately at some point it has to be as impactful as if a human was creating it.

Like, and I'll spell it out technically for everybody if you like,

but the first thing to say is we don't separate humans from robots lately.

We know that the human is an essential component of marketing and sales.

So marketing and sales has been, you know, social selling is not new.

When the first person had the wheel, that was a social sale he made back in the day.

It was a man, I'd have to say.

Right. So nothing is different.

It's just all the tools we use.

With marketing and sales, the human has that june say qua

Again, this is that third piece in the room we're talking about right? You can't put a finger on it. You have to allow this space there and you can't always describe it. It's the thing you and I just met today.

We already discovered that we could talk for hours and I totally want to have a beer with you or

a non-alcoholic beer or whatever we're doing. It doesn't really matter.

I can do either I'd rather

have a coffee than a non-alcoholic I don't love it is. There's not that good but they are

getting better I've been trying really I haven't done I haven't done a non-alcoholic beer in a while actually actually actually to be honest I haven't done a beer in a while I usually just go to like a I've done too many white claws like it's like I'm super basic because I don't like hangover. So like now I'm getting old.

So like if I do like anything like actual liquor, like if I do like a Scotch or a whiskey,

it's like I'm done the next day.

So it's like tequila or like white claw, like beer is like I'm all bloated like it's not like it's not fun.

We have the same problems.

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