In this lesson's episode, explore how emotions shaped decision-making and why ignoring them leads to flawed outcomes.

Discover how fear and embarrassment quietly drive bias and ego in high-stakes choices.

Understand why identifying what is being felt matters more than suppressing it,

and uncover how acknowledging emotional signals early improves judgment, adaptability, and long-term results.

But a lot of people probably were so odd by the work that you're doing because most people don't even know where to begin looking.

Like, it's almost the decision-making process is sort of taken for granted i think that in our day to day we don't try and we don't try and delve into why we make the decisions

that we make it's it's a scary concept because when you unpack that then all of a sudden

if you if you unpack the first bit of it and you understand that maybe why your

decision-making process is flawed, then that leads to the question, well, then how do I make a good

decision? And that's a question I have for you. So what do you recommend people after you,

after you sort of show them the light, so to speak and and they start to understand that

every decision that they make has all these biases attached to that decision then then how do they

go through life yeah so the question to learn to ask yourself and to answer accurately and those are

two separate tasks.

But is what am I feeling and why am I feeling it?

And you want the answers to be the truth.

Now, that's easier said than done.

A lot of my coaching is like helping people get the accurate answer because what they

think they're feeling or why they think they're feeling is generally not what it is. This will, by the way, circumvent

the cognitive biases. So a thing in the behavioral finance, cognitive bias, you know, confirmation

bias, recency bias, literature is way, yeah, your human brain is biased

and there's nothing you can do about it,

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