In this lesson's episode, explore how to build a scalable coaching business by selling expertise earned through real execution.

Discover why starting with direct experience creates instant credibility in crowded markets,

understand how pre-selling offers validates demand, and accelerates cash flow,

and uncover how refining positioning and funnels transforms one-person hustle into an eight-figure ecosystem.

Okay. funnels transforms one person hustle into an eight-figure ecosystem. So the first version of that business, when you got a jail, at a federal jail, you started,

it was a social media marketing agency. Is that more or less correct?

No. So people that know me well say I'm one of the greatest writers of alive. And back then,

I would write for you for $100 a month. I would write five Facebook posts a day for you.

Shit, that's hard work. That's not easy work. I had 70 clients. I had, it is.

It is.

And I had a spreadsheet, so I had like a system, blah, blah, blah, but, but yes, very hard work. I built this thing to 70 people. Again, no partners, no helpers, no investors, no bank, no advisors. I don't know what the fuck I was doing. I just knew that I was on to something, but I couldn't keep up with it.

You know, it's like, but here's the cool part of that story is I got to learn different people's

reactions and shit from 70 different social media accounts early on in the game. We're talking

2011, right? So I came out in 2012 and I said, man, you know, I didn't know how to scale a company

so I didn't know how to go and, you know, maybe hire people or any of that shit, right?

So I didn't know how that worked.

So I just did everything myself. But then I thought, man, instead of doing it myself, how about now that I've got experience, I can just teach people how to do it. Okay. And so that's when I got into the coaching side because that's obviously a more scalable, at least when

you're one person, group coaching is more scalable than individual social media.

So, okay, so when you're building this business, I find this really interesting because all

the businesses you jump into are like super, super, they're super crowded, right?

You're talking about social media management and marketing.

You're talking about coaching.

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