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Marketing School - Digital Marketing and Online Marketing Tips

Why You Shouldn't Copy Someone Else's Marketing | Ep. #418

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 September 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing 00:58 – When given a template, figure out how you can change it and make it your own 01:06 – Some marketing tactics that work for others does not mean it will work for you 01:27 – Eric has tried different techniques and not all of them have worked 01:45 – Learn from others, but don’t copy them 02:22 – Figure out what will work for you and your audience 02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert 02:50 – There’s NO best tactic for everyone, it will depend on your business and audience 03:34 – Learn everything that you can, but eventually you’ll have to create your own style 03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:58 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover. Learn different marketing tactics, then tailor a strategy for your audience. There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about why you shouldn't copy someone else's marketing.

1:02.0

So this is something that hits home.

1:04.2

I think, you know, it's, Neil and I,

1:06.1

we both study a lot of different people

1:07.6

around the marketing space.

1:09.5

Just to give you an example a couple years ago

1:11.2

when I first started to learn how to do webinars. A friend

1:13.9

sent me the Russell Brunson perfect webinar formula and you know it's a great

1:18.2

great video right I still have it it's still in my Dropbox I still you know I've watched it a couple of times actually because it's that good. But just keep in mind, I mean, you know, sometimes someone will give you a script. You need to figure out how you can take that template and make it your own. You shouldn't think about following it 100% right?

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