Lessons Learned From 7 Years of Podcasting

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 February 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting. [00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016. [01:36] The value of doing podcast trades early on. [03:00] How short-form video content can expand your reach. [03:50] Why we caution against podcast topics that are too niche. [04:05] Why it’s easier to get more listens on episodes with guests. [05:02] How you can monetize your podcast audience. [05:21] Short sales cycles versus the high lifetime value of podcast clients. [06:42] What we’ve learned about the length of our podcast episodes. [07:46] Why ratings and reviews are so valuable! [08:59] The value of consistency, fostering a sense of community, and more. [10:04] That’s it for today! Don’t forget to rate, review and subscribe! [10:09] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.9	Today we are going to talk about lessons learned from seven years of
0:24.2	podcasting so technically our first podcast came out on July 16th of
0:29.6	2021 it was actually recorded in June or May of 2021.
0:33.4	Sorry, not 2021, 2016, when I was coming back from an EDM concert in Vegas
0:38.2	and I was staying at Neil's place.
0:39.7	I don't know if you remember Neil, I came back at 6 a.m.
0:42.2	And you're like, what are you doing?
0:43.0	I gave you the keys to the place because I was like, dude, I'm not going to stay up and then you came in the really early mornings.
0:49.0	I was like, oh, you didn't need keys.
0:51.0	So by the way, just to recap for everyone everyone so we started this podcast in Neil's place in Vegas which is he's now back in Vegas or I guess he's never really left Las Vegas but key point is we started off using a Yeti microphone. It sounded like we're
1:04.4	recording from a bathroom and people would complain about that. We are well over 2,000
1:08.6	episodes now and we wanted to share some key lessons because we're just a couple
1:12.0	months away from actually
1:13.0	reaching seven years of podcast and it's crazy because the way we started this
1:16.6	podcast was from a miscommunication on we were walking down I think third
1:21.4	street in LA this like the Beverly Hills
1:24.0	Hollywood area. I was talking about podcasting and Neil turned to me and said,
1:27.4	let's do it. And that led to the birth of marketing school, which almost was
1:31.6	business school because Neil thought that was a good name but I said
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.