Marketing Through the Recession: Lessons Learned and Best Practices

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 February 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices. [00:40] Lessons learned about making your business recession-proof. [01:48] What it means to have “dry powder” to pour into your business when times are tough. [02:55] How to double down on your business by selling off what you don’t need. [03:14] Tips for improving your internal rate of return. [03:55] Our experience of diversifying our investments with real estate. [05:34] How to be fearful when others are greedy and greedy when others are fearful. [06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so). [06:35] Diversifying your marketing, doubling down on what works, and watching your costs. [07:22] That’s it for today! Don’t forget to rate, review and subscribe! [07:32] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about marketing through the pandemic lessons learned and best practices.
0:25.3	So this is a chat gp.
0:26.3	P.
0:27.3	We're going to be using here and funny enough, Neil, I don't know if you remember, but like
0:31.3	when we're going into the pandemic I was like man this
0:33.5	could be a lot of opportunity I think I even used a word excited because I had a sense of
0:37.8	where the world was going to go so yeah let's share some lessons here so the big
0:42.0	thing that I've learned,
0:43.8	you know, and I've been asked this a lot,
0:45.3	people like, oh yeah, how do you make your business
0:47.6	recession proof or pandemic proof?
0:49.6	You can't.
0:50.3	There's very few industries that don't get affected by recessions or pandemics and a great example of this is if you're in a
0:57.1	pharmaceutical space if the market's really bad or there is a pandemic you're gonna sell drugs either way
1:01.4	but on the flip side if you're going to sell drugs either way. But on the flip side, if you're in the space
1:04.8	selling, you know, video cameras in a pandemic or a recession,
1:09.8	recession is probably a better word to use
1:11.5	than pandemic for this title by the way.
1:14.0	Recession.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.