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instructors Neil Patel and Eric Sue.

Today we are going to talk about Google's new experience algorithm.

So with Google's new experience algorithm there's E, expertise, authority, and trust stands for E.

And Google added another E.

So it's now experience expertise, authority, and trust.

And it's kind of cool to think about, right?

Because when you read content, yeah, someone can say they're expert

and they have authority and they built up trust

and I know Google says trust is the big one that people need to focus on.

And Eric and I have that.

But a lot of people also have that. And even if you've been in a space for a few years versus someone who's been in there for 20 years, a lot of people regurgitate the same content.

What really makes content amazing is people tying in their own experiences,

their personal stories, the data.

Great example of this is, if I'm a marketer and I've been doing this for 20 years and I've expanded our marketing

from a global perspective where we have our blog in Portuguese, we're in India, we're in Australia, we're in Germany, we're in the UK,

we're in Canada, we're about to add in Singapore and we're adding in more and more countries.

Like sharing the experiences I learned, the wounds, what worked, what didn't work,

the successes, the failures, that makes content amazing and awesome, and that's hard for a AI tool or anyone else to replicate.

That's the kind of stuff people want to read.

And even if you're not a marketer, but let's say you're the company and you hired my agency, N.P. Digital, to help you expand

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