In this lesson's episode, explore how moral psychology and cognitive science are redefining models of decision-making.

Discover why instinctual patterns reveal more than demographics,

understand how life experiences and core instincts shape worldview,

and uncover how these profiles can predict behavior, influence choices, and guide strategy.

And after you align with these data scientists, then you then obviously this, this is starting to manifest. Yeah. So when it when guess my, I'll ask you, when does this turn into, I guess,

path sites or is this like when does this actually turn into something tangible that

you can build a model out of and what does that model start to look like?

Yeah.

So six, six years ago, we, we found that there was this melding of, of,

of, of, uh, disciplines. And I became enthralled with the area of moral psychology. I kick, I, I, I, and that's a long story, but suffice it to say that if we believe that if the brain

allows you to work or helps us figure out how you can create a moral point of view

in terms of your decision-making values and things like that.

And if, in fact, you used all that brain power to create your moral point of view,

don't you think there was an aha for me that if that is consuming a lot of what your brain does,

don't you think it would have ubiquitous use beyond moral judgments?

Of course.

And that was the premise.

That was the premise.

So why take something and use it for esoteric choices when it could be front and center in how you decide what you like, how you vote, what you join, who you love, all those things are really moral decisions.

So I really felt there was a great melding of those things with the models that we talked about.

And so we took some basic decision-making models

and merged them with an applied model of cognitive psychology

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