Welcome to Lessons episodes of Success Story, part of the HubSpot Podcast Network.

These Lessons Episodes will be shorter conversations with past guests,

valued members of the Success Story community, and myself. They'll be focused on teaching you

actionable insightful takeaways that you can use to upskill your personal and

professional life. I'm just thinking about another point that you brought up was balancing the needs of the business

versus the needs of the individual.

So let's talk because I think to if we look back at your body of work a lot of the work that you've done on marketing is to shift the focus from

focusing on the organization to focusing on the customer.

And then a point that you bring up in this book is, as an organization, you're focusing

on not the needs of the organization anymore, the needs of the employee, and you sort of

mentioned this a few times. so I think this all comes

down to how do we how do we champion the needs of the individual or the employee

and again look at them like not just a piece of a company but an actual

human being.

So what are the needs of the individual?

Once they have their pay and they have their food

and they have their shelter,

satisfied Maslow's hierarchy of needs,

what does a person need in an organization?

Well I need to highlight one thing, which is I am not saying

companies need to give some sort of economic value to their employees because it's the right thing to do.

What I'm saying is creating the conditions for growth and significance actually helps the company

...