In this lesson's episode, discover the strategy of preeminence and how it transforms businesses from transactional sellers into trusted advisors.

Learn why prioritizing a client's best interest, deeply understanding their needs,

and reframing your role as a life-changing partner creates lasting loyalty

and understand how challenging perception sets a brand apart in competitive markets.

We're going to do not. and competitive markets. What is the insight for somebody building a business to understand the current state of the

consumer and how to capture them and sell to them properly?

Well, and you've studied some of my work.

I have so much that it would be improbable to think you've studied all of it. But one of the earliest things that I was fanatical about was something I called the strategy of preeminence. I'm telling you this, not to go rogue on you, but to go right to the answer. Actually, this was actually, we haven't even gotten into. That was the first thing that I was going to go into, but then you started to get interesting.

So then I pushed it back a little bit.

I think it correlates here. So I studied, I studied, I'm, I'm like a closet student of the

human condition.

And so I studied for years as I was doing this,

you know, the people who own preemptive and preeminent,

and I went from people that had significant,

what's the word I would use, they were prominent, and then I look for

preemptive, and then I looked at preeminent. And it was a very, believe it or not, if you look at

gradients, and I'm into, I studied, and I'm not a mathematician, but people don't realize this,

everybody, and by the way, I'm a poster boy for adult attention deficit, and I'm not a mathematician, but people don't realize this. Everybody, and by the way, I'm a poster boy for adult attention deficit, and I'm like a

nat that has had a lobotomy, so you'll have to tolerate me going rogue on you and myself.

But I studied, everyone talks about the 10x moonshot.

I'm going to get to preeminence in just a minute, the 10x moonshot, you know, exponential growth.

And I studied it for a little bit.

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