In this lesson's episode, discover how luxury car brands were brought into real estate to create unique high-value properties.

Learn how a patented car elevator system redefined convenience, privacy, and exclusivity for residents

and understand the financial strategy that turned parking into a major revenue driver while pushing the boundaries of innovation in property development.

What was the idea about bringing in... Because Trump was sort of like a well-known real estate brand.

Porsche, Armani, Bentley, these are not well-known real estate brands, right?

These are car brands, right?

These are luxury brands, car brands.

But when you decided to do this strategy, to bring in these names, what was the thought

process?

It was, you had the idea of brand with Trump, but what was the next thing that made you

want to do this?

It was an evolution of thought process.

So we heard that port, so we started out with Porsche design. Okay, you have to understand

how I got to these car brands. It was difficult at the time. They didn't want anything to do with

the real estate, but Porsche design was the part of the Porsche company that did the sunglasses

and the lighters and they had the retail stores. So I went to the Porsche Design Company and they were the ones looking to do licensing,

knowing that they had the name Porsche and the logo in their name that they can maximize on their

Porsche design.

At the time, I believe the whole Porsche design part of the company was doing something like

$80 million a year in revenues.

Oh, it's small. Very small. Yeah. Right? It's the tail of the company was doing something like $80 million a year in revenues. Oh, it's small.

Very small.

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