In this lesson's episode, explore why the future of successful businesses will be built around community rather than commodities.

Discover how to choose the right type of community based on stage and purpose,

understand why clear mission vision and value sustain long-term growth,

and uncover how aligning passion with service creates leverage that fuels durable companies.

So I want to go into one more point that you sort of danced around but you didn't get into because you had spoken about, you know, if you don't love helping people, you don't love building people. And by the way, the camper framework, I think is completely valid and makes a lot of sense. So I just, I wanted to say, like, that is something that I think is incredibly useful internally. I love that you're using it for community as well. But I still want to go back to community. Another point on that. So you mentioned if you don't love serving people and helping

people don't build community, there's other ways to build your business. But ultimately,

your belief is, and we're on the same page here, that the future of business will be built

around community. I think that will differentiate businesses and allow them to achieve

levels of success that a commodity-based business would not be able to achieve easily

and even more so in the future. But how do you actually, again, the question that everybody

asks you, how do you actually build community? So say you're down for this. You subscribe to it.

You do want to help people. You understand that you want to serve a community. You want to

make people better than when they first found your product. And that's something that you subscribe

to. You just don't know how to do it. So what is what is that step one for an entrepreneur

that starting a company and is like, I want to build my company on a community framework.

What do I do next?

Definitely.

So the first thing to understand is, you know, went through those six steps, right?

Those are the ethos you need to keep in mind because that's what people create.

But then after that, you've got to differentiate and understand the types of communities.

There are two types of communities.

One's a community of practice where you're bringing people together who share a common

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