Even today, lead ads are totally underused, in my opinion, from Facebook Advertiser.

And this is a big green light from my point of view, because whenever there is something that is pretty new and that is not used a lot, it means that Facebook has a lot of inventory.

You don't have a lot of competition.

And if you jump right in, you can get a huge opportunity

at very cheap prices.

This is the show where I bring you the best tips, tactics and strategies for using paid traffic

to grow your business on autopilot. You also hear what's working and not working right now

from the top minds and online marketing so that you can get more leads in sales every day

without having to empty your wallet in the process. All right, let's jump into it.

Hey, hey, what is up? Rick Mulready here and welcome back to the Art of Pay Traffic Podcast.

Thanks so much for tuning into today's episode.

This is episode number 96 and we're going to be shifting gears a little bit here today.

After our last three episode mini series where we covered local businesses and how local businesses can use Facebook ads to grow their business.

Now, today, we're going to be talking about a topic that we've not yet covered yet really

in depth here on the show.

It's come up in Q&A episodes and we've chatted a little bit about it.

We've not covered it in depth yet on the podcast.

That's why I'm really excited to talk about Facebook lead ads today.

And joining me to share his knowledge and experience about lead ads is Massimo Cheruzzi,

who is the founder of and CEO of Ad Espresso, which is a Facebook Ads Management tool.

I know some of you out there have heard or maybe even tested out at Espresso.

Maybe some of you have not yet.

...