I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Hey, everyone. Thanks so much.

So firstly, I'm Thomas. I'm the founder and CEO of Effie International.

We are an M&A firm that works with business owners of software, e-commerce, digital media-based businesses.

Like James mentioned, over the last 13 years, we've been in business now.

We've represented over 1,200 founders. We've completed over a billion dollars in transactions.

And Nathan invited me today to come and talk about a transaction we worked on recently.

So never seen before going behind the scenes of a real deal

that I can talk about that closed a couple of months ago. So over the next 20 minutes, I'm going to talk about three main things.

So firstly, ThriveCart was the business we represented. They sold for eight figures. I'm going to go through some of the things

that went into that. I'm going to talk about why the deal happened. Many of you in the room

if you're founders, you're all going to be at completely different stages of your business. Maybe

you're literally just starting out your idea phase. Maybe you've already had multiple exits,

or maybe you've thought about selling one day in the future.

So I'm going to talk a little bit about the motivations of Josh, who is the founder here, and the things he thought about throughout the sale.

...