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SaaS Interviews with CEOs, Startups, Founders

The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 4 July 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:46.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:54.6

Great to meet you.

0:56.2

Yes, so Sysen, we are an outsource revops consultancy, really advising on the tech

1:01.0

stack.

1:01.5

And today, everyone's talking about all the processes between sales and marketing, strategies,

1:05.2

you name it.

1:05.7

I'm really talking about the different tools that go into that tech stack and how you leverage

1:10.3

them and when

1:11.4

to possibly invest in them based on your revenue channels and growth.

1:15.4

Because it really breaks down into people processing data.

1:19.8

And a lot of these platforms are the tools that you're going to be able to put into that

1:22.5

tech stack to help them run more efficiently.

1:24.6

And it's really how you're leveraging them, integrating them,

1:28.1

and implementing them into your tech stack.

1:31.6

So really focusing first with kind of the 1 to 55 million ARR, you're really building the foundation.

...

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